VOLVO. FOR LIFE – A PROMISE
The promise of safety gives Volvo a special place among the world’s carmakers. Early in the company’s history, our founders declared that its activities should be based on human concern. As a result, SAFETY, QUALITY and ENVIRONMENT are the core values which permeate our operations, our products and our actions.
The experience of our brand also includes attractive design, driving pleasure and enjoyable car ownership at every stage of life. Both aspects of the Volvo ethos – to protect and to celebrate life – are expressed in the global tagline VOLVO. FOR LIFE.
Our SAFETY philosophy is based on a holistic approach.
Our aim is to build cars which:
- primarily help the driver to avoid accidents;
- if an accident is unavoidable, help to protect all of the occupants;
- take account of the safety of the occupants of other cars and of unprotected road users;
- afford enhanced personal security; in other words, make breakin and theft more difficult, and help to provide the occupants with greater protection in threatening situations.
Our working methodology can best be described in the form of a circle, which begins and ends in the real traffic environment.
Our aim is to be ranked as an environmental leader in the premium segment of the car industry.
Volvo’s environmental goals include:
- reducing emissions of harmful substances and greenhouse carbon dioxide;
- developing alternative power trains;
- healthy in-car environment;
- reducing the environmental impact of our production operations;
- achieving environmental certification of all of our operations.
Major aspects of our efforts to reduce fuel consumption include the ongoing development of power train and vehicle technologies, a new generation of compact cars, a higher proportion of high-efficiency diesel engines and continued commitment to our methane-powered Bi-Fuel models. We are also developing environmentally compatible technologies in close partnership with suppliers, the business community and universities. An ethanol-burning engine (E85) has been launched on the Swedish market in 2005. Treatment of the exhaust gases from our petrol engines eliminates 95-98% of the carbon monoxide, nitrogen oxide and hydrocarbon emissions. All of our engines meet strict emission control standards, while the new V8 engine in the Volvo XC90 and several of our five-cylinder petrol engines additionally comply with the even stricter, voluntary ULEV ll limits in California. We also offer an engine complying with the requirements of PZEV (Partial Zero Emission Vehicle) — one of the world’s toughest emission control standards — in seven US states. We have particle filters on our diesel engines.
Our five and six-cylinder engines are offered with PremAir®*, a special coating which converts up to 75% of the harmful ground-level ozone in the cooling air passing through the radiator into pure oxygen.
To create a healthy cabin environment and alleviate conditions for asthmatics and other allergy sufferers, the upholstery and interior trim materials comply with the Oeko-Tex 100 ecological standard, while Volvo’s advanced interior air quality system (IAQS) keeps the interior air as free as possible of noxious gases and particles. Eighty-five percent by weight of a Volvo car is recyclable.
We are also engaged in a number of environmental projects, ranging from the Volvo Environment Prize to Volvo Adventure (www.volvoadventure.org), an environmental competition for schools around the world conducted in collaboration with UNEP (United Nations Environment Programme).
“Good design is not only a matter of styling the surface. It is just as important to make the product easy to understand and use. If the product is not funtional, it can´t be beautiful.”
(Volvo’s design philosophy)
A motorist who drives 15,000 kilometres a year spends about 24 hours a month in the car – and upward of twice that in a traffic-choked city – which makes it crucially important that our customers feel comfortable with their cars. Our styling and design approach is based on the needs and lifestyles of our customers, and on the values which the Volvo brand represents.
Our styling owes its origins to classic Scandinavian design and to Volvo’s own design tradition – the philosophy of combining function, user-friendliness and attractive form. For this reason, we incorporate styling elements that have become typical of Volvo cars over the years – such as the shoulders extending from the headlamps to the rear, the characteristic rear-lamp cluster and the famous diagonal bar on the grille.
Volvo Car Corporation employs about 27,000 people, and annual sales exceeded 456,000 cars in 2004. Founded in Sweden in 1927, the company’s head office is in Göteborg with production plants in Göteborg, Uddevalla and Ghent. Component plants are located in Skövde and Olofström with assembly plants in Malaysia, Thailand and South Africa. Volvo Car Corporation is since 1999 owned 100% by Ford Motor Company and is part of Ford’s Premier Automotive Group (PAG) together with Jaguar, Land Rover and Aston Martin.